This is the seventh year that Armani has been the official beauty sponsor of the Venice International Film Festival, getting actresses from Cate Blanchett to Sydney Sweeney red carpet ready. The festival kicked off on Aug. 28 and will continue until Sept. 7, with stars including Blanchett, Clara Galle, Kaya Scodelario and Ncuti Gatwa — as well as some festival guests — touched up in the brand’s Luminous Silk line.
Armani is hoisted up with its own luxurious beauty suite at the Excelsior Hotel on the island of Lido. This year the brand’s beauty products on display are the Luminous Silk foundation and the Luminous Silk Acqua highlighter — which hasn’t launched yet but was a pre-launch just for the festival. It works to blend the complexion, giving it a glow, while the Prisma Glass lip gloss with its oil-in-glass technology gives the face multidimensional volume and shine.
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On Saturday night, Armani Beauty hosted a star-studded soiree — their Passione Party at the Arsenale di Venezia — where the guest list included Sweeney, Richard Gere, Zac Efron, Eva Green, Sadie Sink, Chase Stokes and Swizz Beatz. Guests danced to performances by The Blaze and Victoria De Angelis, while they were invited to discover “what makes your heart beat,” which served as the night’s theme. It was also a moment where the festival could see Giorgio Armani’s love for Venice and cinema all wrapped up into one event.
Mr. Armani is no stranger to film. He has been able to weave his love of fashion design into the cinema world where he has acted as costume designer for Gere’s wardrobe in American Gigolo, as well as for The Untouchables, Shaft, The Dark Knight Rises, The Social Network, Mission Impossible: Ghost Protocol, The Wolf of Wall Street, and Julia Roberts and George Clooney’s 2022 rom-com Ticket to Paradise.
Part of the brand’s festival responsibilities this year is to present the Armani Beauty Audience Award – Orizzonti Extra. Orizzonti is a competitive section of the festival that solely focuses on new trends in global cinema, especially in the area of innovation and originality.
